Stories Told.

Through human-centered design, I strive to create intentional, personalized experiences crafted with empathy.

Grateful Weaver

This business shows how my creative passions push conventions in favor of innovation for positive change, especially as I designed my business with environmental sustainability in mind. I'm proud that I've not only been able to create a desireable product, but have also been successful in marketing my business increasing visibility and sales.
  • What?
    Sustainable Clothing Business Brand Identity
  • Who?
    Eliane Driscoll, Personal Project
  • Why?
    To create sustainably sourced and uniquely designed weaved clothing for the edm community with a recognizable brand

The playful, vibrant and dark contrasting visual identity compliment my one-of-a-kind clothing pieces, featured at a variety of EDM events in Denver and St. Louis.

Drisco: "Self Identity"

  1. What?
    Visual identity to represent self professionally
  2. Who?
    Designer: Me, Purdue Instructor: Hyungjoo Kim
  3. Why?
    To create consistent, recognizable marketing resources aligned with my business / design objectives and values
Eliane Driscoll is a visual designer and event curator who aims to build meaningful connections and purposeful work, creating a community of positive growth. This identity conveys creativity, passion and authenticity balanced with professionalism through its energetic color palette, organic typography,and minimal yet playful graphics.

Tierra Urbana

  1. What?
    Food truck visual identity design
  2. Who?
    Designer: Me, Purdue Instructor: Hyungjoo Kim
  3. Why?
    To provide strategic, accessible identity design for a business and medium with a variety of variables and audiences.
Residing in Denver and appealing to young residents engaged in nightlife, the truck engages with a spirit of creativity, bold community and authenticity. The identity aligns with its audience's values and location attributes.

The logo is intended to resemble a graffiti tag as a reference to Denver's mural art, accompanied by bold and playful colors. The back of the truck is a chalboard to create an interactive mural each night for patrons.

LearnLiftNYC: Figma Design

  1. What?
    Design a website for a researched social cause
  2. Who?
    UI Designer: Me
  3. Why?
    To facilitate a call to action through responsive and accessible design
I researched New York City's educational resources and the difficulty of navigation for youth. My solution provided concise, consistent information and structure with customizable features to offer a more accessible experience.

I provided customizable and easy-to-navigate information and a searchbase to educational services and events for young people looking to finish or improve their education, but may be unsure of where to begin and overwhelmed by resources.